With this in mind, the addition of this functionality to our broad cross channel, data-driven offerings made complete sense. It enables our clients to fully integrate social advertising into the rest of their online spend, while managing all of these channels on one connected platform. This partnership positions 24/7 Real Media as a leader in the growing area of social advertising." Social advertising is the largest growth area of online advertising, predicted to grow to $8 billion in 2012 and increasing to $10 billion by 2013. Of this, Facebook advertising is the largest, with more than $3.2 billion in advertising revenue and 27.9% of all display advertising in the U.S. "Joining forces with Buddy Media will enable us to provide a comprehensive social marketing software suite unlike anything available on the market," said Peter Goodman, CEO and founder, Brighter Option. Now, for the first time, they won't have to." "Brands and agencies simply cannot have their advertising teams and community management teams working in silos. "By combining Buddy Media's social enterprise software suite with Brighter Option's deep audience insights and powerful advertising platform, we can bring a complete social marketing solution to the market," added Andrew Craven, CTO and co-founder, Brighter Option. "We're tremendously excited by the possibilities this acquisition presents us for developing powerful, complete, and easy to use software for social marketers."īrighter Option is Buddy Media's second acquisition in the last twelve months.
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